Joe Cruz

Jazzing it up

United States

“Elevate subjects to celebrate identity”

London native Joe Cruz alters found photographs with bright designs created in oil pastel, energizing and punctuating the people in the photographs, whether models or musicians, or highlighting the shapes of architectural forms. He credits his multicultural background—he has relatives from France, Spain, Austria, and Morocco—with the eclecticism of his work.

Cruz has been commissioned by clients including the Tate Museum, the Sunday Times, Apple, Calvin Klein, La Mer, Stussy, and Tiffany. He got his training in illustration at the Norwich University of the Arts, graduating in 2010.