Meet the artist

Ida Sjöstedt x Stina Persson

A magical meeting of fine art and fashion

“Beautiful fashion, illustrated"

Uniting the artful gifts of fashion designer Ida Sjöstedt and artist Stina Persson, for an exclusive series of limited edition artworks. Stina Persson’s art lives at the intersection of edgy and traditional: always beautiful, never perfect. The artist’s Swedish heritage is colored by her winding world travels across the likes of Tokyo, Perugia and New York. She works with watercolor, ink and collages to build her signature vivid elegance. Stina has forever drawn inspiration from nature, people and faces around her as she uses art to highlight the inherent beauty and flaws of life.

Ida Sjöstedt is lauded for her feminine, fairytale inspired collections. The Swedish-born and London-trained fashion designer is a lover of detail and playfulness in her creation of princess-worthy creations. Elle named Ida Designer of the Year in 2016 for her distinctive and mystical dresses, which can be found at around 40 retailers. From her atelier in Stockholm, she also designs private couture dresses.