This Way Up

37.4" x 51.2"
Signed and numbered edition, e.g:
Edition of 50

$ 995

  • White frame($ 1,234)
  • Black frame($ 1,234)
  • No frame($ 995)

$ 995

  • Price with White frame: $ 1,234
  • Price with Black frame: $ 1,234
  • Price with no frame: $ 995
Frame: No frame
No frame ($ 995)

About the artwork

This print is based on a map I made in a 2018 live performance. I attempted to draw the world map, but upside down. In the process, the places and borders became utterly foreign and somewhat uncomfortable. This Way Up is a distillation of the view that you define something by how you choose to look at it, inviting you to admit the fragile balance between perspective and truth.

Oliver Jeffers has generously donated all of his artist fee, paid by Absolut Art, to

Read more about our collaboration


About Oliver Jeffers

Oliver Jeffers is an artist and author working in painting, bookmaking, illustration, collage, performance and sculpture. Curiosity and humour are underlying themes throughout his practice as an artist and storyteller. Jeffers’ critically acclaimed picture books have been translated into over forty languages, selling o...

More about Oliver Jeffers

Live with Art You Love

We collaborate with celebrated artists from around the world to create exclusive limited editions, offering you the chance to invest in a true collectable.

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Collect with Confidence

Each work is signed and numbered by the artist and arrives with a Certificate of Authenticity. Edition sizes are small to preserve value. Once it sells out, it's gone forever.

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We Sweat the Details

We produce locally in Sweden in collaboration with the artist using the best archival Hahnemühle paper and the finest pigment inks. We hand-frame every work.

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From the Journal

Oliver Jeffers: It’s All a Story

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